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Brisk Ice Tea Introduces “Brisk Mate – Energizing Ice Tea” Lunch Truck Advertising and Sampling Promotion!

2016.09.26 //

If you work at a Construction Site or Factory in Houston, San Antonio, Dallas, Austin, Phoenix and Portland you most likely sampled the newest Brisk Ice Tea flavors to hit the streets!

Brisk®, the iced tea brand known for its bold flavors, is taking inspiration from South America by introducing a new product line, Brisk Mate (pronounced mah-tay), a smooth energizing iced tea, with the Brisk flavor fans know and love, blended with South American Yerba Mate. Brisk Mate is available in 16-oz. cans in three bold flavors: Mango, Dragonfruit and Cherry.

Brisk Mate was released this summer exclusively in select cities including, Houston, Dallas, San Antonio, Phoenix, Portland, Las Vegas and Denver. To coincide with the introduction of Brisk Mate, a Trimex Outdoor Lunch Truck Campaign showcased how the drink’s smooth energizing spark helps unlock Brisk fans’ true potential — motivating them and their friends as they pursue passions together, igniting the “Power of the Tribe.

The 6-Month Advertising and Sampling Promotion took place on over 200 Lunch Trucks.  Every Food Truck reaches a captive audience daily. During the promotion Spokes People rode on Fully Wrapped Lunch Trucks and gave out Brisk Mate Ice Tea samples to thousands of Multicultural Millennial Workers average age 21-34!

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Trimex Outdoor is the nation’s leader in Lunch Truck advertising, for more information about this blog, and how to sample your beverage or product contact tim@trimexoutdoor.com.

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SxSW Festival Austin

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