About Us

Service & Integrity – Since 1974

About Us About Us


Vintage Ad Campaigns

Top -­‐ Circa 1985


Bottom –- Circa 1975

Trimex takes pride in the relationships we’ve cultivated over the last 3 decades. We are the only Lunch Truck Advertising Company that has the ability to post and maintain your ad promotion on a National Level! What makes us so good at lunch truck advertising you may ask? It’s all about our experience and expertise… We are light years ahead of our competition! Background: The original Lunch Truck Advertising network, “Mobile Displays” was founded in 1974 by the late Mr. Dick Le Boeuf. In 1985 Lisa Halpern was hired on by Mobile Displays to run its National Sales department. Lisa’s agency background was ideal for sales and the daily operations. In 1999 Dick Le Boeuf retired leaving Lisa to operate Mobile Displays. Soon after Lisa and Tim Cuny, former owner of Trykor Mobile Marketing merged their network of Lunch Trucks to start Trimex Mobile Marketing. The rest is history!


Why Choose Us


(Trimex has over 30 years of expertise in lunch truck advertising and some of the nations’ largest advertisers. We offer an unmatched understanding of the food truck industry. With us, you’ll get the best possible results for your ad promotion.)

National Coverage

(We know that your ad campaign is time sensitive and must be posted and removed according to the promotion timeline. Our national team of installers is able to post your showing in over 44 markets in just a few days.)


(Trimex owns the exclusive advertising rights to over 90% of the Nations Lunch Truck Billboards!)


(Our clients are the most important thing to us. We built Trimex on honesty and integrity. We actively seek opportunities for both clients and food truck owners, often going far beyond the traditional means of advertising. Ask us for a list of industry referrals!)

Legal Protection

Trimex contracts the exclusive advertising rights with our truck fleets and commissary owners nationwide! Our network of advertising leases is backed by Ferruzzo & Ferruzzo, LLP. Newport Beach, CA. www.ferruzzo.com. You can rest assure that you or your clients ad campaign is secure and exclusive.


Our Client


  • Dear Lisa: No doubt about it, sales of all the brands are up, thanks to Trimex! Jarritos is now the number one selling brand of Mexican Sodas in the Mobile Catering Industry nationally. Thanks again for the great work. Looking forward to another great year.

    by ~ David Flynn ‐ Sr. Group Brand Manager