Lunch Truck Advertising
Trimex Outdoor's Lunch Truck Network operates Nationally in 42 U.S. Markets and includes over 2,000 Lunch Trucks coast to coast. With every $1 spent on OOH media generating $5.97 of revenue (source OAAA), our network offers an affordable and effective option for reaching the blue collar demographic, including construction, manufacturing, industrial and farm workers!
OUR STANDARD LUNCH TRUCK ADVERTISING CAMPAIGNS FEATURE 3 KEY TOUCHPOINTS:
- Large 30" x 60" Exterior Banner Sign
- 8" x 8" or 18" x 24" Interior Ad
- Take-One Box (printed brochures included)
FULLY WRAPPED TRUCKS AVAILABLE TOO!
CIRCULATION: Here is how we derive our circulation figures...
Regarding our DEC... We use two circulation figures to arrive at our national average of 9,000.
1) Lunch Trucks Customers; the average truck will serve 500 customers every working day.
2) When counting traffic and pedestrians we use the below grid to estimate our DEC . This grid was taken from an article published by the OAAA that discussed circulation figures for mobile vehicles that display ad signage, i.e. taxis, transit, wrapped passenger cars, food trucks, delivery trucks/vans.
If you combine the 4 driving situations below the average DEC is 10,488 or 1,311 impression per hour. We know that the typical route lasts around 6.5 hours. Take 6.5 hours x 1,311 hourly DEC you come up with 8,521 + 500 Food Truck Customers equates to roughly 9,000. That is how our DEC is figured.
| Driving Situation | Hours Per Day | *Passing Vehicles | **Impressions Per hour | Daily Totals |
|---|---|---|---|---|
| City | 8 | 12000 | 2070 | 16560 |
| Residential | 8 | 9600 | 1656 | 13248 |
| Parked | 8 | 2400 | 207 | 1656 |
Based on # of cars per mile – 15 highway / 40 surface street
Using TAB vehicle load factor of 1.38 adults per vehicle
Includes pedestrians
