Lunch Truck Advertising
Our Lunch Truck Network is available in most U.S. Markets.
Industrial Food Truck Routes target Blue-Collar Men and Women ages 21-49.
Trimex lunch trucks serve places of employment during working hours. Types of businesses include Construction Sites, Manufacturing, Warehousing, Textiles, Agriculture and Industrial Parks.
The average lunch truck will make 20 stops and will serve hundreds of customers every working day. Billboards placed on the outside of the trucks reach this important audience eight hours out of the day when they are generally not exposed to other media. In-between stops eye level billboards show to both traffic and pedestrians.
Lunch Truck Advertising - Industrial Target Audience Place Based Billboards
Media rate will include - (1) 60 x 30 Billboard placed on the side or rear.
Circulation: Here is how we derive our circulation figures...
Regarding our DEC... We use two circulation figures to arrive at our national average of 9,000.
1) Lunch Trucks Customers; the average truck will serve 500 customers every working day.
2) When counting traffic and pedestrians we use the below grid to estimate our DEC . This grid was taken from an article published by the OAAA that discussed circulation figures for mobile vehicles that display ad signage, i.e. taxis, transit, wrapped passenger cars, food trucks, delivery trucks/vans.
If you combine the 4 driving situations below the average DEC is 10,488 or 1,311 impression per hour. We know that the typical route lasts around 6.5 hours. Take 6.5 hours x 1,311 hourly DEC you come up with 8,521 + 500 Food Truck Customers equates to roughly 9,000. That is how our DEC is figured.
| Driving Situation | Hours Per Day | *Passing Vehicles | **Impressions Per hour | Daily Totals |
|---|---|---|---|---|
| City | 8 | 12000 | 2070 | 16560 |
| Residential | 8 | 9600 | 1656 | 13248 |
| Parked | 8 | 2400 | 207 | 1656 |
Based on # of cars per mile – 15 highway / 40 surface street
Using TAB vehicle load factor of 1.38 adults per vehicle
Includes pedestrians
