Regarding our DEC... We use two circulation figures to arrive at our national average of 9,000.
1) Lunch Trucks Customers; the average truck will serve 500 customers every working day.
2) When counting traffic and pedestrians we use the below grid to estimate our DEC . This grid was taken from an article published by the OAAA that discussed circulation figures for mobile vehicles that display ad signage, i.e. taxis, transit, wrapped passenger cars, food trucks, delivery trucks/vans.
If you combine the 4 driving situations below the average DEC is 10,488 or 1,311 impression per hour. We know that the typical route lasts around 6.5 hours. Take 6.5 hours x 1,311 hourly DEC you come up with 8,521 + 500 Food Truck Customers equates to roughly 9,000. That is how our DEC is figured.
|Driving Situation||Hours Per Day||*Passing Vehicles||**Impressions Per hour||Daily Totals|
Based on # of cars per mile – 15 highway / 40 surface street
Using TAB vehicle load factor of 1.38 adults per vehicle